Retail & E-Commerce
Not only do I thing through the UX work, but I also have done visual design and graphic design.ForColdwater Creek, Harry & David, more RoleGraphic Designer / Visual Designer Date1999 – current
The Giftlist project had over a dozen pages. Here is the drill-down from the previous one. I worked very closely with the development team to ensure dev costs were negligible. The ROI on this project was HUGE!
GIFTLIST: This project (where I did the IA, Usability and Design comps) brought in $3.8 Million over plan. We expected a 2% growth in customer use, and we had a 57% growth year-over-year. This was just in the first 2 months it was live!
This photo shows signs and merchandising layout I did at Coldwater Creek for a new product line.
I designed this sign and logo for a new line of Bath and Body products at Coldwater Creek.
I designed dozens of ads at Coldwater Creek, and produced many more for placement in magazines. Here is one.
One of the many signs I created at Coldwater Creek, in this case, a sale sign, intending to attract attention of a passerby. The "watermark image in the top right corner was inspired by an earring on sale.
I designed 1-2 e-mail blasts per week to be sent to customers nationwide. This particular one sold over $1 million in product.
This e-mail blast, sent to Jackson & Perkins customers during the Autumn season, was the most profitable. I designed 1-2 per week.
This homepage shows the new navigation (top and bottom) I designed for Jackson & Perkins... as well as this successful homepage layout idea, where the entire width is devoted to one product.
UI/UX design Next
Apple -- Signage