Carde.io delivers a platform to support Organized Play in physical venues. I elevated the user experience by defining core personas, including Players, Stores, Organizers, and Publishers. I identified their unique needs, and implementing targeted solutions.

Players:

• Simplified event discovery and registration
• Integrated payment and reservation system
• Streamlined event participation and deck-building tools
• Enhanced interface for accessing event details and reporting results
  Key improvements included a redesigned Store Locator, an intuitive Event Registration process, and a robust Deck Builder, reducing user task time by over 80% and significantly decreasing customer support inquiries.

Stores:

• Comprehensive store profile management
• Efficient event scheduling and calendar tools
• Role-based employee management
• Automated data reporting to publishers
  Solutions enabled retailers to optimize event management, streamline workflows, and ensure timely data delivery to publishers.

Organizers:

• Centralized judge and scorekeeper tools
• Integrated infraction tracking and adjudication
• Simplified prize distribution and event oversight
  These enhancements improved event administration, reduced manual errors, and facilitated digital prize redemption.

Publishers:

• Streamlined store application and approval process
• Targeted communication tools for stores and players
• Advanced analytics for event and player engagement
• Metagame insights for game designers
  The new publisher-facing system, Pulse, provides actionable data, supports program growth, and enables informed decision-making.

ForRavensburger, Riot Games (via Carde.io) RoleChief Product Officer Date2025