Dave Marsee

Carde.io (Tech Startup)

Director of Product

Served as Director of Product Design for tabletop-gaming lean startup modernizing complex tournament workflows on mobile web. Owned relationships with Ravensburger (Disney Lorcana) and Riot Games (Riftbound: League of Legends), including contract negotiations, requirements-gathering, and acceptance criteria.

Managed team of writers, designers, product managers, and project professionals. Introduced responsive design mobile web UI systems and interaction patterns reducing cognitive load for players and event staff. Created multiple bespoke design systems (3+) for client-specific CRM content management tools. Conducted product management, market research and competitive analysis for new game products regarding estimated customer value.

Leveraged decision-making and strong interpersonal skills with an entrepreneurial mindset as the main point-of-contact between founder CEO/board and two cross-functional (product-focused) teams.

Ravensburger

Senior Digital Product Manager (Contract)

Owned end-to-end program management for $2M card production pipeline tool for Disney Lorcana. Led requirements gathering, vendor evaluation, and contract execution across 8 cross-functional teams including Game Design, Creative, Art Direction, External Artists, External Approvals, Print Production, and Manufacturing.

Conducted Kano model surveys and statistical analysis to prioritize features across 8 stakeholder groups, ensuring alignment on critical workflow improvements. Wrote comprehensive RFP and evaluated 30+ vendor proposals, managing procurement process through successful $2M contract signing. Established stakeholder communication plans and project governance ensuring transparency and alignment throughout multi-month engagement.

Amazon

Senior UX Designer (Photos with Alexa+)

Designed Alexa+ (Machine Learning LLM AI) customer experiences for Amazon Photos on multimodal devices including Echo Show (natural language processing, all sizes and resolutions) and Fire TV (all iterations). Untangled confusing and counter-intuitive interfaces that made customers' photos difficult to access.

Documented the as-is system architecture, then proposed streamlined information architecture specification that made photo access obvious and friendly. Ensured cross-device consistency across all Echo Show sizes/resolutions and Fire TV iterations while respecting platform-specific interaction models.

Collaborated with engineering teams to identify feasible solutions that balanced customer needs with technical constraints.

AWS

Manager, UX Design & Research

Led UX strategy and team development for enterprise software at AWS Game Tech, delivering multiple flagship enterprise software cloud infrastructure services that transformed customer onboarding and product adoption. Scaled team from 2 to 9 members while doubling individual designer throughput through systematic process improvements and design operations framework.

Successfully shifted AWS GameLift annual roadmap from new feature development to fundamental usability improvements through evidence-based advocacy. Conducted rigorous 6-week research study revealing zero target customers successfully completed evaluation. User research presented to team resulted in halting all new feature work within 24 hours. Team's design improvements ultimately decreased Amazon GameLift onboarding time by 94% (from 38 hours to 2 hours). Developed junior designer to senior level communication skills through Amazon's rigorous people management promotion process.

AWS

User Experience Lead

Reduced user on-boarding time for Amazon GameLift from ≥38 hours to ≤2 hours through comprehensive UX research, documentation strategy, and systematic improvement prioritization

Created cross-team systems and tools that accelerated customer integration timelines by 95%.

AWS

Senior User Experience Designer

Designed the entire UX process for multiple AWS services, including:

Doubled AWS Amplify’s customer base by tens of thousands by designing and shipping innovative Admin UI: a low-code/no-code platform for creating application back-ends.

AWS AppSync: the IDE (development environment) for more elegant creation of APIs; Adding the ability to federate multiple APIs into a single source for app use.

Applied Research in Acoustics (ARiA)

Senior UX Designer

Doubled end-user acceptance ratings over any previous tool in the space.

Secured 2 high-value government contracts through design excellence, including a purchasing & acquisition regulatory-research tool; and a sonar/oceanography training game.

Wizards of the Coast

UX Design Lead, Organized Play

Transformed digital tournament experience for Magic: The Gathering through integrated player and merchant platform serving global player base.

Leadership:

Managed team of four designers across full experience spectrum, providing training in customer research, best practices, and developer handoff

Implemented integrated design standards, sprint planning, and prioritization processes that streamlined designer-engineer collaboration

Product Impact:

Reduced tournament wait times by half by designing integrated Organized Play system connecting player-facing app with store management tools

Enabled worldwide tournament discovery, registration, and participation at scale

Starbucks

UX Prototyper (Contract)

Researched and prototyped 6 revolutionary display technologies (AR, projection mapping, holographic) for C-suite evaluation

T-Mobile

Principal User Experience Designer (Contract)

Designed multi-line management (DIGITS) and visual voicemail solutions

Maana (Acquired)

Principal User Experience Designer

Led design vision and team management for enterprise data insights platform that contributed to successful company acquisition.

Managed team of four designers in fast-paced startup environment

Designed groundbreaking features enabling non-technical users to extract insights from complex data

Presented innovations directly to C-suite and enterprise customers for validation and buy-in

Wizards of the Coast

Senior UX & Game Designer, Magic Arena

Designed player-facing experiences for Magic: The Gathering Arena, now the primary platform for digital Magic gameplay.

Increased first-hour player comprehension from 20% to 90% through innovative "just-in-time" instructional design

Created the now industry-standard learn-to-play approach, solving the endemic "tutorial problem" in trading card games

Collaborated with engineering and product management to maximize delivery efficiency

Infosys

Principal Enterprise Architect

Delivered enterprise solutions for Fortune 500 clients (Caterpillar, Allstate) through user research and journey mapping

Wizards of the Coast

Senior UX Designer and Game Designer

Revolutionized Magic: The Gathering console and tablet experience through complete UX redesign of Magic Duels platform

Various

Additional Experience

Apple, Nordstrom, AT&T, Siemens, and others

Western Washington University

Bachelors of Fine Arts

Emphasis in Graphic Design