Work

Dave Marsee — User Experience and Game Designer based in Seattle

Digital Product Management

Trading Card Games (TCGs) create thousands of new game pieces every year. Each piece going through multiple teams (game design, art, editing, localization, and so on).

I was approached by Ravensburger to document and produce a tool that helps bring cards from their first idea to implementation through UX Research, Requirements Gathering, RFP Writing, and Vendor Evaluation.

ForRavensburger RoleDigital Product Manager
Date2023-2024

Gathering Requirements meant meeting with user and understanding their needs and problems. After meeting with team members at every step of the card creation pipeline, I had a full understanding of the life of a card.

"If everything is important, then nothing is important." I followed the Kano Model to discover from each team which features are needed, and when.

Taking these requirements and priorities, I created a Request for Proposal (RFP), and advertised it on LinkedIn, generating 40 vendor replies. After finding the winning vendor, I shepherded the contract-signing process.